A new Internet browsing application is about to the hit the streets, called Brave, aimed at combating intrusive ads that slow down your mobile browsing experience. If you have ever been the victim of slow load speeds on websites, it’s most likely that ads are the culprit. With Brave, ads that slow your load speed will be replaced by ads that are “clean,” meaning that the site owners will still get paid, but your browsing experience won’t be greatly hindered.
When you first load up a webpage, a site using ad technology that tracks you can place cookies and other miscellaneous content onto your browser, which in turn, allows an ad to show things relative to what you have been looking at online. For example, if you browse Amazon, then head to another website, you might see an ad for whatever it was you were looking for on Amazon. This is nothing new, but for anyone not looking to be tracked constantly on the web, Brave wants to solve this problem, while also not hurting content creators.
According to Brave, “Up to a whopping 60% of page load time is caused by the underlying ad technology that loads into various places each time you hit a page on your favorite news site. And 20% of this is time spent on loading things that are trying to learn more about you.” To help combat this issue, the Brave browser strips all of the non essential data away, leaving only the true content you want. However, doing so does not hurt the sites you know and love. Instead of being a straight ad-blocker, Brave replaces those intrusive ads with clean (no tracker, pixel watcher) ads, and users can decide to go ad-free (payment) on the sites they truly want to support. It’s a win for users, and a win for content creators.
The app has yet to launch, but is completely open source, with the Android version viewable on GitHub right here. A beta for multiple platforms is available, but currently, there is a waitlist.
If this app interests you, you can sign-up for the beta on the Brave website.
How does it help content creators to take away their source of income?
Did you not read the article? Every single paragraph mentioned how the content creators are still getting ad revenue.
Firefox for Android with uBlock Origin… sweet blissful ad-free experience.
advertising has ruined mobile internet
And Droid Life
Would you PAY for ad free version? No? Why do expect people to work for free you don’t.
Why should I pay to be served ads? They should be paying me to view them. Are you saying I should pay for telemarkets to call me? This is the bed that advertisers have made, they need to sleep in it.
You shouldn’t pay to be served ads but you also need to realize that advertising is the only way the mobile internet can exist. Sites need money to run, and the method most choose is to get others to pay them via leasing your eyeballs. If you are willing to pay for a service to support them without needing ads then great (and this Brave system may enable just that) but otherwise you are complaining about not getting something for free that can’t be free.
Brave is basically the old Link Bubble browser. Apparently, Brave bought the app, rebranded it, and open sourced it.
Still Flynx is better – faster and gets rid of ads.
Different story.
Will this help me browse droid-life better without ads?
why don’t you have ad away or something along those lines?
Thanks, but no thanks, Mr. Homophobe.
que?
The CEO of this company had funded campaigns against gay marriage (Prop 8) around the time he was with Mozilla. It created a lot of issues for the Mozilla Foundation as well.
Gah, thanks for the info. Will not be downloading.
Yeah, he should take back Javascript too!
http://www.theatlantic.com/politics/archive/2014/04/mozillas-gay-marriage-litmus-test-violates-liberal-values/360156/
Man, that article nails it, imho. Thanks for the share.
Yeah, that damn 1st amendment is always getting in the way! Can I borrow your lighter for my torch, I can’t seem to find mine.
Because you disagree with his social opinions, you discard his work?
Damn, I hope you double-check EVERYTHING you ever buy, up to the social opinions of the executives in charge of the company (and possibly the mother company) that produces it…
Oh look! The Geystapo is here!
So, why can’t Google do this with Chrome? Or is Google getting more info than we are aware? Oh wait, we already know that Google is getting way more than what we are aware of. I may try this browser to see if it really does make a difference.
I imagine that google would get into some antitrust issues if they started removing other people’s ads and adding their own. Even if it was for the sake of speed.
So, essentially, the people behind this browser is allowed to do so but Google isn’t?
With Android devices, Google maintains the majority of market share because most users will use the default Chrome browser. This browser can get away with it because it is not a required component of the android ecosystem like Chrome (you can disable it but without root, you cannot remove it).
People would consider this unfair preferential treatment particularly if those sites rely on ad-revenue from a source that doesn’t use Google’s advertising services.
Frankly, I’m a “f*** all” person when it comes to ads. This is why I’m so disappointed by Chrome on Android, there are no extensions you can add on to remove ads or provide for less intrusive ads without using a proxy service or a root-based service. If they did, I would be completely invested in the Chrome eco sphere (I own a Chromebook and use Chrome primarily on my PC). Until that time, I’ll use Firefox with uBlock or Adblock Browser.
Chromer works pretty well. It loads a bit quicker imo and you don’t lose some of the chrome features.
That’s good to know.