T-Mobile Tweaks Unlimited ONE Plan After Backlash, Adds ONE “Plus” Option

Shortly after T-Mobile introduced the T-Mobile ONE plan a couple of weeks back, the backlash over its sneakiness and lack of value was swift and harsh. And rightfully so, as the plan wasn’t exactly built to be the ultimate unlimited plan that T-Mobile described. It included a number of major issues, like the fact that it was a terrible option for individuals who like HD video and need high-speed data for tethering.

Today, because T-Mobile says that it does “something the [other] carriers would never do,” which is listen to customer feedback, changes to the ONE plan have been introduced, along with a new “Plus” option.

So what’s new? Quite a bit actually. 

1. Unlimited hotspot speed increase: To deal with the issue we had with 2G (128kbps) unlimited hotspot, T-Mobile says they have upped the speeds to 3G (512kbps) at no extra cost. While not LTE speeds, 3G is obviously at least somewhat useful for a quick tethering session, whereas 2G wasn’t going to be worth the trouble. T-Mobile says that the bump to 3G is included in the plan and 2G speeds are gone.

2. Single day HD video passes: Because not everyone was interested in paying an extra $25 per month for HD video streaming and might just want it here and there, T-Mobile is providing single day HD video passes. These cost $3 per day and give you HD video options for 24 hours.

3. The new T-Mobile ONE Plus option: Finally, the big new introduction for today is the Plus option for those who actually like to use high-speed data for all things. With this plan, you pay an extra $25 per month per line on top of the $70 plan (with autopay) to get unlimited high-speed 4G LTE hotspot tethering, an unlimited number of HD video day passes, and 2x faster speeds when traveling abroad.

There are a number of changes here from the regular plan. For one, you are now looking at a per month cost of $95 (with autopay). In other words, this is now the same cost as the current unlimited data plan that T-Mobile offers as a Simple Choice plan, though it may even be slightly better for data hogs. The current plan limits you to 14GB of high-speed tethering, but this plan is unlimited tethering.

As for the HD day passes, T-Mobile is giving Plus customers an unlimited amount, but that does mean you will have to toggle them on each day you need them. In a way, it’s like how you had to opt-out of BingeOn with your unlimited plan, only now you have to do it every single day to continue to see HD or better video.

Are these new plans any better? Well, yeah, they are better and these changes do address two of the biggest pain points that we talked about in this post. If you want to use lots of data, you now have the Plus option which may have more data than the current unlimited plan. So that’s a good thing. And look, good on T-Mobile for taking the feedback and making changes. Few companies in any field do these things. Even the last time T-Mobile dealt with significant backlash (that would be the BingeOn mess), their CEO didn’t exactly accept the criticism and lashed out at anyone who questioned his company’s decision.

Also, T-Mobile has moved up the start date for T-Mobile ONE to September 1.

Via:  T-Mobile

Kellen

It’s not often that you get to merge personal passions into a professional life, but that’s what Kellen did when he launched Droid Life in 2009. After working years of unsatisfying jobs in the medical and property management fields, he took a risk to try and create an online community while playing with the coolest gadgets on the planet each day, a risk that has turned out to be incredibly rewarding. Outside of Droid Life, Kellen is your typical Portlander who drinks way too much good beer, complains often about the Trail Blazers, and can be found out on the streets for a run, rain or shine.

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90 Comments

  • So $95 for unlimited tethering with the perks of it being an actual smartphone. If you guys think this is a really good deal sure be a fool and go for it and “congest” their bandwidth just because you pay for their service. If you’re smart, just own up to it and buy the damn home internet service. Save your phone from being hot 24/7.

  • If I wasn’t paying $100 for two unlimited LTE lines, I’d do the $95 unlimited data and tethering. Once my sister gets her own individual plan; that’s mine.

    And then I’m never paying for internet again.

  • You bunch of haters! ? commend the man for doing what these other carriers won’t even attempt. But you losers will continue to be ok with paying more for cell phone service. If you don’t like Tmobile, stick with the greedy company you’re with and keep paying out the Ying yang.

  • I thought I misread, but + $25 per line? So for four lines that’s $100 more than the One or $260 total for the One+ unrestricted unlimited. That’s way too expensive. I currently have $150 for four lines Unlimited. With gov’t discount, I’m paying $127.50/mo (more than half of this One+ plan). The only thing this new One+ plan has over me is unlimited mobile hotspot vs my 14GB. I don’t even tether. And I guess the international data upped from 128kbps to 256kbps.

    I’ll pass.

  • My sister in law didn’t have service on T-Mobile travelling to Gattingburg, TN for most of our trip while our Verizon phones worked throughout. Although in the city she gets much higher speeds on T-Mobile LTE than we do on Verizon’s.

  • So add $25/month to make your plan just like higher tiered data plans from other carriers. Is that about right?

  • I knew this would happen years ago:
    1. Become good guy in the industry.
    2. Attract new customers
    3. Profit
    4. Become a “carrier” again, And screw new customers.

    It was inevitable.

  • so basically they are raising the price of the unlimited plan by $5 when you break it down.

    couldn’t they just keep the unlimited plan the way it is and just raise the price? we’d notice either way.

    • previous announcement raised unlimited data plan by $15. Now, it is actually better for $95 since it includes unlimited 4g hot spot tethering. current unlimited plan includes 14GB of hot spot tethering.

      • No, it includes 3G speeds on hotspot, not 4G speeds.

        I’ll take the 14GB cap of LTE over unlimited of 3G

        • The plus option. $70 +$25. $95 and you get unlimited 4G LTE tethering. $95 is the current price of unlimited and you get only 14GB of tethering.

          • ah damn i skimmed right over that part, thanks for correcting me. So $5 more you get unlimited tethering… not bad.

  • How about they listen to customers when it comes to lack of coverage? I had to switch providers because the one I was on changed to running off T-Mobile which is unusable in most of my state. The best plans in the world don’t mean a thing if you can’t connect to the network.

  • Lol, DL called this in last week’s podcast and I knew it would happen as well.. that plan was just straight retarded and knew Legere would step in to do damage control at some point.

  • This is crap. I pay $65 bucks a month for my 6GB Simple Choice plan that comes with Music Freedom and Binge On, that’s basically everything I need to stream or watch (unlimited) is included, with NO caps and streams in 1080p. Plus, for things that DO use data, I can use that 6GB… for things like email and simple web searches.

    Why would anyone want to move to a plan for $100 (or $95 with Auto Pay)? When you tack on a new phone payment plan, roughly $25-$30 more, you’re around $130 for a single user. The cheaper plan is still $70 ($5 more than my plan) and your videos are only 480p.

    To make matters worse for those new plans, my 6GB plan also includes Boingo in Air WiFi (1HR) AND 4G LTE Tethering, for FREE! If you plan to move to T-Mobile, do it NOW and get on the 6GB plan for $65 a month before it gone.

  • Does this plan still treat Canada and Mexico the same as US domestic Data, calling texting etc?

  • This feels like it was in the cards from day one. I mean, pricing and changes like this don’t happen overnight. In fact, it takes months of research to plan out how prices and such will impact a company’s bottom line and network. Something tells me these guys came out with a mediocre plan fully expecting the backlash so that they could have a chance at painting themselves in an even better light by introducing these “new” options all so it makes the fact that the standard plan still sucks for the aforementioned reasons easier to swallow.

    • Would tend to agree. It’s almost as if they were like “Let’s try to sneak this by, but if everyone hates it, we have a backup plan that’ll come off as if we really care and listen to customers.”

      • Actually a pretty smart way to approach it. They are a business after all and flexibility is a valuable attribute.

      • if that was the case, then he would have done so sooner. not nearly a week later. he might have been listening to feedback and having to go re-crunch the numbers to make something that was a bit more consumer friendly.

  • Do they still throttle after you use ~22GB though?

    MetroPCS looks like they don’t throttle and it’s the same network which is what I’d most likely move to if Verizon ever axed my unlimited data (it’s also $30 cheaper than T-Mobile).

    • It absolutely is. They are still throttling video with no option to have it delivered at full speeds, without paying for it. It was fine previously when you could opt in and out at will to save your data allotment, but now it is mandatory unless you pay extra.

      • The plan is $25 cheaper for slower speeds that isnt throttling. If you want to opt in the get the plan that is the same price as it was for binge-on. If they told yoi you can get high speed and then yiu didnt that’s throttling.

        • It doesn’t matter “what it was before”, they are specifically now requiring an additional payment for fast data to a specific service. Packet shaping / throttling, doesn’t matter what you call it, the speeds are artificially lowered based on the content.

        • Incorrect. Yes it is $25 cheaper if you don’t want HD streaming of videos. However they only throttle video traffic, (meaning they are selectively treating it differently from other traffic) if you don’t buy the $25 add-on or $3 day pass. As for the throttling of tethered data that I believe violates other FCC rules.

    • It’s not a violation of NN rules (for now), just a violation of NN in principle. FCC currently does not hold wireless networks to the NN rules it has in place for wired broadband service. When/whether that will change is anyone’s guess, but for now there are no rules for them violate in that regard.

  • Legere is a blowhard. If he wants to compete with the big boys, add more towers and improve your crappy reception

    • To be fair, that’s what they’re doing, and their network is definitely better than it was just a couple of years ago.

      • Just depends on where you are. We are looking to move off t-mobile now because over the past few years we have had ton’s of issues with reception and the towers switching timezones (a big problem when you phone is your alarm clock).

        We have called t-mobile support about it and they informed us they know towers in the area are problematic but that is about all we get out of them. I’m guessing there are not enough subscribers in our area to warrant whatever work is needed to the towers.

        Its degraded to the point when my wife is at work she is stuck to sms only texting because data is for the most part dead although her phone saying she has full LTE service.

    • Considering they are right behind AT&T as far as coverage goes, you might want to move out of 2014 into 2016 with the rest of us.

      • Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !mj670d:
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      • “Considering they are right behind AT&T as far as coverage goes…”

        No, they absolutely aren’t…

        • I have a 6P on T-Mo (Personal) and an iPhone on AT&T (Work) so I can absolutely make judgement on this. I have yet to find a spot where they both didn’t have signal and I travel quite a bit. As I said, they are very close nowadays. A couple years ago this wasn’t the case.. T-Mo let me down plenty back then.

        • I roamed on AT&T .. it didn’t go anywhere near fast because it was forced to EDGE and for anything but voice calls was unusable. Fixed that by going back to AT&T.

          • Once in a while, it’s encouraging to know that all of the $ I keep forking over to VZW for unlimited grandfathered data is worth something. I recently went on a huge trip from one end of the state to the other and I had LTE almost the entire way. That was impressive.

          • Yeah, I had to get out of the mentality of “save a few bucks regardless of the drawbacks if it’s good enough”. I enjoyed much of what T-Mobile had to offer and their extended coverage has been a great thing for them, but there is only so much they can do with band 12 and fewer towers. My commute to the office (when I have to go in) had a 5 minute dead spot where AT&T has had service for years. I just got tired of dealing with the lost service and frequently low signal battery usage issues.

          • I actually just switched to the new verizon 24gb plan from my unlimited data line. I had only ever used 15gb at the most and that was when i was tethering my PS4 to my Hotspot. I’m saving $56/month so…that’s a good chunk of change at the end of the year! And come February it’ll go down another $20, then July yet another $20, so I’ll be saving almost $100/month!

          • Indeed. I’ve gone to Florida swamp lands and I had coverage pretty much up til I faced the crocs.

          • For me roaming onto ATT 4G with 2G speeds was quite usable. I also won’t go to AT&T no reason yet. Unlimited data with Direct TV is no good option when I have fios internet and tv as of right now.

          • I lived it as well, and that “way better, more robust” claim is only as good as the area you live. They still cannot compete in rural areas and my area had band 12.

          • Quite possibly right, I just don’t live on a farm. In my area, the service is superb and I wouldn’t go back to AT&T or Verizon with my 6GB Simple Choice plan.

          • That’s great, the issue though is you don’t need to live on a farm to have issues. I don’t live on a farm but I do travel a little here and there. The coverage lacks when you start to do that, and for me saving a few bucks per month is not worth the irritation of seeing low signal or no signal frequently.

          • I guess it really depends on where you go, pretty much all of Florida and the east coast up to Maryland is good for me, so no issues here. Now if you were out west, I’d understand.

          • It was good for us most of the way in Florida as well, some random spots that dropped or went to edge only but not many. I am outside of Cincinnati and sadly the east side has a long way to go still. I am sure they will get there though, been doing a great job with expanded coverage.

          • That’s bull. This is how I know people on the internet are full of sh!t. I was stationed in Maryland, and would drive down to Miami FL, where im from. During the drive you lose am data connection till you get to bigger cities, sometimes even lose all service.

          • Wait, so ignore T-Mo’s own map that shows their actual coverage where a person can see how it is in their specific area of interest? Instead they should pay attention to you, providing anecdotal evidence that is absolutely useless for someone who doesn’t live in the same area as you?

          • Yeah? Try going into a concrete building… I’ll wait while you try to get decent reception with T-Mobile.

        • 2 weeks ago I traveled from the Cleveland area to Frankenmuth Michigan and had great service the entire trip. I had to let my friend on At&t tether to me so he could stay connected.

          My only issue with T-Mobile was while i was on put-n-bay island in lake Erie. Terrible service there while my friend on At&t was good.

      • The issue with T-Mobile’s claim that they have expanded coverage is that a big chunk of their expanded coverage is partner roaming. While they have done a TON with their band 12 LTE additions it just isn’t enough. In areas (like mine) where they added band 12 there are still tons of holes because they are not dense enough, however, because of band 12 they dropped roaming agreements in this area so there is zero coverage. Their coverage map from fully zoomed out looks great, until you zoom in and start seeing the massive swaths of partner coverage, much on AT&T and at EDGE speeds. I just switched back to AT&T after having T-Mobile for 9 months, it just isn’t good enough for me yet.

          • Google is paying 97$ per hour! Work for few hours and have longer with friends & family! !ic443t:
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          • I did it but Google is paying me $114 per hour. What are you doing wrong that you’re getting $17 less an hour?? Probably because I don’t wear glasses??

          • 2G and HSPA are important their signal travels further than LTE, at the very least people would be able to get a call or text message to you even if data isn’t working well.

          • AT&T’s HSPA+ is as fast as some LTE connections in some areas and has coverage almost as vast as Verizon’s 3G.

      • They are #3 while AT&T is #2, but there is a huge gap between them – coverage wise.

    • Please do some research. That’s exactly what they’re doing. And while that continues they try to continue to offer incentives. Why would they stop doing this? In the past year they’ve expanded their lte with more spectrum, in the past 2 years they converted most 2g towers to lte and in 3 years they matched and beat Sprint in lte coverage and are on the heels of att. Can they improve, of course. Even Verizon continues to improve their slow and inconsistent lte. Just try and test out what works for you.

      • Let me know when T-Mobile hits up the Midwest. The Service Partner coverage is a fricken joke.

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