When AT&T took the DirecTV requirement off of their unlimited data plan a couple of weeks ago in reaction to the rest of the US carriers all making unlimited moves, I can’t say that people exactly warmed to AT&T’s offering. Nothing was really different about the plan, other than the fact that anyone could buy it. It still didn’t include tethering and wasn’t really that cheap when compared to others. Come this Thursday, AT&T is giving in a bit and mixing it up with two new plans called Unlimited Plus and Unlimited Choice.
Below, you’ll find an image that breaks down each plan, but as the names suggest, Plus is the better of the two in terms of features. Unlimited Plus starts at $90 for the first line, includes HD video (I’m assuming at whatever the content provider provides), 10GB per line of tethering per month, and full 4G LTE speeds.
AT&T is looking to sweeten the deal further, though, if you are interested in DirecTV, DirecTV NOW, or U-Verse TV subscriptions. As long as you sign-up for one of those services, they’ll toss in a $25 “monthly video credit.” The big advertised deal is going to be Unlimited Plus, along with DirecTV for $115 after the credit. That should mean $90 for your wireless plan + $50 for DirecTV service – $25 credit. If you don’t want DirecTV, they are doing a similar deal for DirecTV NOW that could get you into both Plus and NOW for $100 per month.
The Unlimited Choice plan is a bit different. This plan starts at $60 for a single line, does not include tethering or the TV credit, features SD (480p) video “streamed at max 1.5Mbps,” and capped overall data speeds at 3Mbps. Yes, this is fully throttled wireless service. But hey, $60 isn’t bad…I guess?
In other notes, just know that you’ll need autopay and paperless billing in order to get advertised pricing, plus AT&T can throttle you at 22GB of usage on a line.
Sign-up for AT&T unlimited plans here.
I wonder if they’re going to throttle to 2g speeds like they do now or 3g speeds like Verizon does. I’d be cool if they throttled to 3g.
So having two “Unlimited” plans is kind of like Zone 1 boarding on a plane – where Zone 1 is actually the 4th group to board. Bravo AT&T!
3mbs?!?!?! WTF?
$115 for 2 phones, @ 3mbps speed. Why? Why would anyone pay that when t-mobile offers two LTE unlimited phones for $100 (fees included)?
What if we already have DirecTV Now? Can I switch from Verizon and pay $100 for everything?? Because I pay $80 plus taxes to Verizon and $43 to DirecTV (includes HBO).
As many have stated AT&T seems clueless I’m essentially waiting for my contract to end so I can switch to VZW or TMO
Why would anyone be okay with being throttled at 3Mbps AND still having to worry about deprioritization?
Does the price include all taxes and fees like some of the other carriers? Also will employer (work) discounts apply?
Looks like only military and veterans discounts.
Wow, at those speeds even Cricket Wireless is faster, at 8Mbps! ?
AT&T: “Please select which limits you want on your ‘unlimited’ plan”
WTF is this horsesh1t? is this a joke
You can’t even get an autopay discount without waiting 2 billing cycles lol cheapass AT&T
https://uploads.disquscdn.com/images/010ca8b6f7a6870610e393163448f2b37f6a7057fe37ac7319776598760f61c8.gif
i kinda always wondered where this is from whenever i see it. But alas, im too lazy to care to google it :/
George of the Jungle
Still sucks. Verizon tethering at least drops to a usable 600 kbps instead of 128 kbps. And it’s cheaper.
Clueless At&t
I had Verizon for 7 years and never an issue. The only reason I switched to TMobile was a cost factor. I went from $270 a month on Verizon to $100 for TMobile and I got to test the service for 2 weeks before I ported my Verizon numbers to them. I’m getting $325 bill credit for each Pixel XL I brought over to them.
So far I’ve had no issues. My job is mobile and I work in some rural areas in Michigan and there are some spots where service is not so good but had same issues with Verizon in these spots.
As for speed differences….
Verizon 60Mbps was fastest download speed
TMobile 135Mbps fastest download speed
Testing was done with identical PixelXL phones and identical locations.
Does the 35$ go big plan qualify for the 25$ off?
No.
Where does it say that?
On the ATT unlimited page in fine https://uploads.disquscdn.com/images/df0f0b0c4194c20a52490b1cbb3b48db8fed9688dcf6e780df4df91742078635.png print.
What!? According to the fine print posted below by glimmerman76 it does NOT qualify. Tell you what ATT, you really did just lose a customer. You can keep your limited unlimited plan and you can keep your DIRECTV NOW. I will cancel both and move to T-Mobile and switch to SlingTV or PS Vue (which I used to have anyway).
Just move to traditional ISP speed-based tiers already. There’s no reason to throttle anything other than for cash grabs or for QoS when the network gets slammed.
AT&T Rocks!! I had Verizon before I came to AT&T and couldn’t stream a video without it freezing now with AT&T I steam Direct TV and videos with no problem! I have 6 lines and will be going to the Unlimited Plus plan
This sounds like an AT&T plant…
I had att, I also used to have $. Lost both.
Please. The network is pretty large. But not as fast as Verizon and Tmobile. I have no complaints about that. But they have become complacent and I think take their customers for granted.
AT&T is also bloody expensive. They are making these changes out of necessity, nothing more. And capping Unlimited Choice at 3 Mbps? I mean that is just low even for them.
Same Here
1.5 megabit video sounds awfully low…
Nah. We’ll stick with our 4 lines for $160 of 20 GB data with roll over. 3 of the 4 lines are around wifi all day, me the fourth line I tend to use around 12 GB each month so we roll over around 5-8 GB each month. I’d love to go unlimited but not for $25 per month more.
For our 6 lines it amounts to $40 more a month with FAN. Actually, given our consumption habits the Choice plan makes some sense…
That’s what I was doing. Till this month my wife forgot to ever turn on WiFi, even at home, and used over 26GB of data. We ended up having to pay $15 for another single GB to get through the last 6 days. Now nothing rolled over and we paid more. This isn’t ATT’s fault, but it made me want an unlimited plan… These are not the unlimited I want. I am going to switch us to T-mobile, drop DirecTV NOW, and roll with it… We’ll see how it goes for a year or two on T-mobile and what the industry does… then re-attack.
AT&T still does not get it… they are completely clueless about offering Unlimited plans and clueless about what customers want.
Good thing I switched to Verizon.
Trust me, they know. They just do not want to offer it. Not unless they are forced to. And right now, they are only conceding this much because of the moves Tmoble and Verizon made, especially the latter.
If we keep digging our feet they will price match Big Red.
Verizon was always the better network, and now cheaper
than AT&T….
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Yup “better” network. You’ll get EVDO or 1xRTT in the middle of the woods when no one else has any coverage. Good thing you have coverage 0.1% of the time more than everyone else.
You’ll also get usable LTE in a lot of places where even AT&T drops to “4G” and you’re lucky if anything loads.
Speaking from personal experience where I have Verizon and the rest of my family is on AT&T.
I work in Prudhoe Bay AK, ATT has 4G here Verizon is only 3G. I can stream YouTube usually with minor buffering at the beginning guys with ATT 4G can barely load a song it’s weird
My family gets that all the time. Whether I have LTE or it’s one of those rare times I drop to 3G, they’ll have HSPA and nothing will load. My 3G is more reliable than their “4G”.
That’s interesting b/c in my area, AT&T’s 4G is significantly better than Verizon’s 3G, and is almost as fast as LTE quite often. But I live in a pretty highly populated area. I’m glad to know that as I’ve always used the HSPA fallback as a positive of AT&T over Verizon’s much slower 3G.
That is because HSDPA is faster than EVDO
Att destroys VZW in the mountain West. Utah-Idaho-Colorado-Arizona, data speeds and coverage. Just saving
I’ll give you that I work in Alaska but live in Montrose, CO in western CO Verizon has good service for me but my buddies with ATT in the mountains will have 4G and a lot of the times there I have no service or 1x
Cool. We like Montrose but the horsefly breweries beers are getting bland -)
Verizon cost me more and I had only 30 GB of data and couldn’t stream videos at all
You do knwo Verizon has unlimited data now
Verizon isn’t GSM so Verizon doesn’t have anywhere close to the amount of phone options. That’s a problem.
this is the only thing i can say AT&T has over big red. I’d love to pick up an unlocked cheap phone and use on verizon but at the end of it, i prefer a samsung or moto, and since VZW offers S products and iDevices, most people don’t care.
Yea that’s why I love just being Unlocked/PrePaid… I wouldn’t be able to stand not having any option I want… But then again more phones are coming with full bands… If I wanted to put my 6p on VZW I could. So the future is bright.