Report: HTC Considering Sale of Vive VR Business
  • Posted byby Tim

Report: HTC Considering Sale of Vive VR Business

According to a report from Bloomberg, who cites a source close to the matter, HTC is working with an adviser as it considers multiple options to help boost its financial situation.

As reported, there seems to be a few options, include bringing on a strategic investor, selling off its Vive VR business, or selling the company as a whole. As of this moment, there’s no indication which way HTC is leaning, but it is reported that a complete sell off does not seem likely.

Vive is arguably the most important piece of HTC right now, as its smartphone business has not done well over the past few years. From Bloomberg’s report, HTC’s market value has dropped about 75% in the last five years to $1.8 billion, with its smartphone market share going below 2%.

Basically, HTC needs money and it is apparently weighing all options in order to make things work. We can’t say we blame them, but if HTC loses Vive, that would be disappointing.

// Bloomberg

Written by

Tim

Stumbling upon Droid Life randomly after purchasing a Motorola DROID in late 2009, then setting out to learn everything he could about Android, Tim quickly became an integral part of the site's comment section. After quite some time of strictly commenting on Droid Life, Tim was offered an opportunity to write feature stories for the site, such as custom ROM overviews, as well as interviews with Android community members. Following success of those, Tim became a full time writer and editor for Droid Life, now spending his time on news articles, device reviews, producing videos, and much more. Tim currently resides in Portland, OR with his longtime girlfriend and two wonderful dog children (Loki & Thor). In his spare time, Tim enjoys playing guitar, drinking coffee, practicing photography, and destroying kids on Call of Duty.

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12 Comments

  • Wasn’t it just last year that you guys were calling HTC the VR company that also happened to sell smartphones? Now they’re selling that? So they are basically a company that sells… nothing?

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  • They do realize if they sell off Vive then they are absolutely done right? No amount of extra cash is going to revive their smartphone business.

    • They have a better chance of reviving their smartphone business than taking over the VR market from Sony, Facebook/Oculus, Google, and Microsoft.

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  • I really don’t understand what is going on with HTC. They were so innovative and came out of the gate running when the Incredible came out. The marketing for that phone was awesome and so was the phone for its time. They had some awesome other phones but for some reason, they keep making devices with features that not everyone asked for or wants.

    HTC should be used in marketing and business classes in schools as examples of what not to do. It’s sad really because they have the capability.

    • They got into terrible exclusive deals, made terrible business decisions, and screwed over their loyal fan base.

    • 2011 destroyed HTC. They released 3 flagships AFAIK (Evo 3D, HTC Sensation, HTC Amaze + whatever other exclusives AT&T had). The in 2012 they made their flagship exclusive to AT&T. Then they tried to “fix” things by releasing the One M7 in all carriers, however, bad camera destroyed an otherwise good phone. The M8 was great, but instead of developing the “ultrapixel” concept, they went ahead and added a mediocre second camera for depth. Sure, back then it was a novelty (and I admit having fun with) but the 4MP UltraPixel itself was not good. Theeeennnnnnn The One M9 was awful and carriers started to remove it. Then the 10 was a near perfect phone without adverts or carrier support and they kept insisting buying from htc.com was the way to go. Then they decided to release the U Ultra for some reason and with the U11, again, great phone, no carrier availability.

      They shot themselves in the foot, IMO.

      • With how good people talk about the U11, I’m hoping the U12 creates a lot of buzz, they get it on all carriers and advertise. I’d love to see them come back.

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