For folks in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, Instagram is testing a separation of messaging from its photo sharing service. The app is called Direct, and essentially, it’s like Facebook’s move to remove Messenger from the standalone Facebook app.
When Direct is installed, the messaging function of the Instagram app disappears. Much like Snapchat, when you open Direct, it goes directly to the camera to help promote sharing. Beyond that, there’s just 2 screens, one for direct messages and one for your profile plus settings management. As a nice touch, if you continue swiping right, you’ll pop directly into the Instagram app.
This is only a test for now, but if it goes over well, folks around the globe can expect this change. There’s no official timeline, but something to keep in mind.
How do you feeling about the breaking down of popular apps and experiences into multiple apps? Does it make sense to you or do you wish companies would focus on housing everything under one roof?
// The Verge

Comments
16 responses to “Instagram Testing Separation of Messaging Into Standalone App”
This is literally Snapchat
I primarily use the web version of Instagram due to the content blocking in Safari so I’d probably just ditch the app entirely at that point
I will no longer send messages through Instagram the same way I stop sending messages through Facebook
Nice Idea to punch Snapchat in the face ???? personally i am going to buy this one https://youtu.be/ApVOADJJJlM
Well, I guess that will mark the end of life of my Instagram account
I agree with the separation of Facebook and Messenger because they were quickly becoming used for different things. Instagram makes sense to keep one app though.
agreed, this is a dumb move. stop SEPARATING APPS
Idk, with a big, bloated app like FB I can see the point of separating some things into standalone apps, but Instagram is pretty minimal/straightforward, no reason for this.
Well, Facebook owns them, right?
I was thinking the same thing when I read the article. Makes sense when you think about it that way.
Yes super annoying to have apps broken down by feature. Allo and duo and messages and Hangouts should all be 1 app. Facebook,messenger and Instagram should all be 1 app
Agreed.
Personally, I dislike this trend, but it there some valid reason for why companies do this?
More ad revenue
I have one word – stupid!